Founded in 2008 by award-winning speaker and communication expert, Dr. Emily Richardson, BasifStrat began with a mission to transform how Canadians approach public speaking.
What started as a small coaching practice in Toronto has grown into one of Canada's most respected communication training companies, with programs delivered in 12 cities across the country and a client roster that includes Fortune 500 executives, political leaders, and professionals from every industry.
Our name, BasifStrat, combines "Basic Fundamentals" and "Strategic Approach" – reflecting our philosophy that mastering the basics while developing a personalized strategy is the key to outstanding communication.
To empower individuals and organizations with the confidence and skills to communicate effectively, fostering personal growth and professional success through evidence-based training and personalized coaching.
To create a world where effective communication is recognized as a fundamental skill, where the fear of public speaking is replaced with enthusiasm, and where every voice can be heard with clarity, confidence, and impact.
The principles that guide everything we do
We believe the most powerful communication comes from speaking as your genuine self. Our training enhances your natural abilities rather than imposing a standardized style.
Our methodologies are grounded in communication science, psychology, and proven techniques that deliver measurable results.
We create supportive learning environments where diversity is celebrated and every voice is valued, regardless of background or experience level.
We're committed to the ongoing development of both our clients and our own practices, constantly evolving to meet changing communication needs.
Experienced professionals dedicated to your communication success
Founder & Lead Coach
With a Ph.D. in Communication Studies and over 20 years of professional speaking experience, Emily has coached executives, politicians, and TED speakers across North America.
Executive Presentation Specialist
Former corporate executive and business school lecturer, Marcus specializes in high-stakes presentations, leadership communication, and strategic messaging for professionals.
Anxiety Reduction Specialist
With a background in psychology and performance coaching, Sophia helps clients overcome speech anxiety through evidence-based techniques and confidence building.
Voice & Delivery Coach
Former radio broadcaster and voice actor, David helps clients perfect their vocal delivery, pacing, and physical presence for maximum impact.
Professional certifications and associations
Join thousands of successful clients who have elevated their communication abilities with BasifStrat.